Sense It Smart Corporation
Behavior change infrastructure
for the walking economy
Patented mechanism design, a JPY-pegged stablecoin, and on-chain settlement — combined into the first programmable commitment layer for human walking. Built in Japan. Designed to host AI agents as the next generation of sponsors.
Whitepaper currently in Japanese. English summary on request.
The problem
The walking adherence problem
Walking is the most measurable health behavior on earth — every smartphone tracks it, every wearable counts it. Yet within four weeks, most people who start a walking habit have stopped.
Today's health apps observe and suggest. They count steps, they remind, they nudge. They don't commit money, settle outcomes, or distribute rewards.
What's missing is not more measurement. What's missing is mechanism — a verifiable contract between intent and behavior, between today and tomorrow.
The approach
The mechanism
ESPL is the first product to combine three things that already work in isolation:
- 01
Three-role design
A Sponsor stakes money on someone walking. A Challenger walks. A Recipient receives rewards — pre-decided for both success and failure. Self, family, charity. The flexibility is the feature.
- 02
Behavioral economics levers
Three classic findings power the design: Loss Aversion (Kahneman & Tversky, 1979), Commitment Devices (Bryan & Karlan, 2010), and Altruism. People walk for their own future self, for their family's wellbeing, and to avoid loss — and most strongly when all three pull in the same direction.
- 03
On-chain settlement
Funds are staked, locked, and distributed by smart contract on Polygon. The reward currency is JPYC, a yen-pegged stablecoin regulated as an electronic payment instrument in Japan. Settlement is deterministic — outcomes go where they were promised to go, no operator intermediation.
The flow — deposit, commit, conditional distribute — is protected by a patent family in Japan, Korea, and Taiwan (Japan Patent No. 6,696,672 and related filings).
The next layer
AI agents as sponsors
AI agents are crossing from advisors into actors. Coinbase AgentKit, Safe, and Circle Wallets are giving them treasuries. Anthropic's MCP is giving them tools. The missing primitive: a verifiable way for an AI agent to act on a human's physical-world behavior — to commit a wallet, design a challenge, and settle rewards based on real-world outcomes.
That is exactly what ESPL is. The same three-role design works when the Sponsor is no longer a family member or a corporate health program, but an AI agent acting on behalf of a person, a household, a city, or another AI.
Whitepaper
AI Agent Era Behavior Change Infrastructure
Position paper on why AI agents will need a programmable commitment layer for human behavior, and how ESPL fills that role.
Read the whitepaper(Currently in Japanese. English summary on request.)
Timing
Why now
Three forces converge:
Japan's super-aging society
29% of the population is over 65; healthcare costs are projected to keep climbing. Behavior change — especially prevention — is the highest-leverage intervention available.
A regulated yen stablecoin
JPYC is now an electronic payment instrument under Japan's revised Payment Services Act, fully yen-pegged and fee-free for issue and redemption. For the first time, JPY-denominated smart contract rewards are practical at consumer scale.
AI agents are entering the wallet layer
With AgentKit, Safe, and Circle, AI agents can now hold funds and execute on-chain actions. What they need next is an interface to the physical world. Walking is the most universal physical-world input we have.
Third-party validation
Independent certification
Certified by the Human Life Engineering Center (HQL), Tokyo. Certification No. 24070100, issued May 2024.
HQL evaluated ESPL across six municipalities and corporate sites in Japan. All six measured dimensions improved over the evaluation period:
- Average daily steps
- Step count among exercise-indifferent participants
- Exercise motivation
- Subjective physical wellbeing
- Subjective mental wellbeing
- Continuity (sustained engagement)
The same certification covers 運動サプリGH®, our enterprise / municipality variant for employers, local governments, and health-insurance funds.
The team
Built in Japan, open to the world
ESPL and 運動サプリGH® are built by Sense It Smart Corporation in Tokyo. We serve individuals, families, employers, municipalities, and insurance funds in Japan.
Internationally, we are open to partnerships with platforms, health systems, agent frameworks, and stablecoin issuers who see what we see: that the next layer of behavior change will be settled, programmable, and increasingly run by AI agents acting on behalf of humans.
Contact
Get in touch
For business partnership, press, investment, pilot, or strategic inquiries:
Open the contact formWe read everything. Expect a reply within a few business days.
Or reach the founder directly
Hiroshi Tanimoto — Founder, Sense It Smart Corporation.
Tell us who you are, what you're working on, and what we might do together.