Mechanism

How ESPL works

Set the goal, period, sponsor, and recipients

ESPL combines step data with a challenge. Each challenge identifies the walker, any sponsor, and the applicable recipients.

Before starting, review the step goal, period, sponsorship, and recipients shown in the app.

  1. Sponsor sets the challenge and the sponsorship

    The step goal, period, sponsorship, and recipients for both success and failure are all decided in advance.

  2. Challenger takes on the step goal

    Carry your phone while walking and check the step data shown in the app.

  3. Based on the outcome, the sponsorship reaches the pre-decided recipient

    • To the recipient set for success
    • To the recipient set for failure

The key is: before walking, decide who receives the sponsorship on success, and who receives it on failure.

  • The three roles in a challenge
  • The goal, period, and recipient settings
  • Three behavioral-economics ideas used as references
  • Links to the JPYC and user guides
App Store Google Play Use JPYC See the user guide

Behavioral economics

Three ideas used as references

ESPL refers to three behavioral-economics ideas when designing challenge features.

Results vary by user and by challenge.

  1. Loss Aversion

    Loss aversion

    People may weigh a loss more heavily than a comparable gain. This idea is one reference for challenges that set a different recipient when the goal is not met.

  2. Commitment

    Commitment

    Setting the step goal and period before starting makes the challenge conditions clear.

  3. Altruism

    Altruism

    Family, friends, or an organization can be included as a recipient when that fits the challenge.

Research background and sources are available in the behavioral-economics technical material.

Next

Where to go next

See the JPYC guide, user guide, or download the app.

Download on the App Store Download on Google Play