Articles

Essays at the intersection of behavior change, AI, Web3, and healthcare — engineering reasons to walk.

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  May 14, 2026 AI 11 min

  What makes ESPL advanced isn't that it's already AI — it's that the behavior-change execution structure that AI agents can plug into is already built

  ESPL is a SaaS for behavior-change operations. It is not, today, an AI agent that autonomously designs challenges, moves funds, or executes distributions — humans do the configuration. But that configuration is itself the execution structure a future AI agent can be delegated to. What's advanced isn't 'AI inside,' it's 'a place for AI to operate.'

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  May 12, 2026 Behavior Change 6 min

  Designed so not walking hurts — turning loss aversion into the reason to walk

  People feel the pain of losing more strongly than the joy of an equivalent gain. ESPL converts that cognitive shape into a 'you lose if you don't walk' mechanism, turning a walking habit that is hard to sustain into one that's easier to keep. The design philosophy, unpacked through behavioral economics.